Bruno Mars, who earned the largest TV audience ever for a Super Bowl halftime show last weekend, is now aiming to return to the top three on the Billboard 200 albums chart.
His Super Bowl show on February 2 was the most-watched halftime performance ever, with an audience of 115.3 million U.S. TV viewers, according to Nielsen.
With all those eyeballs tuned in, it's not a huge surprise to see that his second album, "Unorthodox Jukebox," is aiming for a big jump on next week's Billboard 200 chart. The set might sell 70,000 to 80,000 copies by the end of the tracking week on Feb. 9, according to industry forecasters.
That should place it firmly in the top three on next week's Billboard 200 chart, along with the arriving "Now 49" album (aiming to sell around 80,000 to 85,000) and the "Frozen" soundtrack (80,000 to 85,000 as well). The top 10 of next week's chart will be revealed on Wednesday, Feb. 12.
This past week, which reflected the sales week that ended on day of the Super Bowl, "Unorthodox Jukebox" vaulted 18-7 on the Billboard 200 with 42,000 (up 180%).
His first album, "Doo-Wops & Hooligans," will also see a big sales increase. It's heading for perhaps 25,000. This past week, it jumped 82-19 with 16,000 (up 303%).