Beyonc's 'Partition' is latest hit fueled by choreographers' popular online videos
Two months after Beyoncé dropped her surprise self-titled album, it's still shaking up the music industry. Album cut "Partition" reached No. 49 on Billboard's Streaming Songs chart last week with more than 1.4 million U.S. streams, despite the fact that the video (available for purchase with the album) isn't on YouTube or Vevo, and the audio isn't available on Spotify, Pandora or other similar services. So, how is this possible? Through user-generated YouTube videos, driven by a vibrant community of choreographed dance crews shaking it to the song on camera.