WHAT: Dr Pepper Snapple Group has partnered with Latin artist Romeo Santos as part of the beverage company's "One of One" campaign that celebrates unique individuals. Santos is only the second musical act in this year's campaign (the other is Macklemore & Ryan Lewis) and the only Latino.

Subscribe to billboard biz to continue reading this article and thousands more.

Billboard.biz subscribers get:
  • 24/7 coverage of every genre and sector of the business with over 150 exclusive charts
  • Bulletin: Breaking stories, chart info and analysis sent directly to your inbox every weekday
  • Billboard Magazine iPad Edition: An enhanced version of the magazine with video, photo galleries and playable charts
  • Archives: A rich history of Billboard.biz articles and exclusive charts

Join now or Log In

Questions? Comments? Let us know: @billboardbiz

Print

Tagged