Grammy Week: Universal Music Group’s ‘Ace’ Of A Party

Grammy Award winners and performers Imagine Dragons with Jimmy Iovine at Universal Music Group's Grammy afterparty. 

The Grammy Awards telecast ended at 8:45 p.m. at downtown Los Angeles’ Staples Center. By 9:39 p.m., not even an hour later, Universal Music Group’s after party was on and popping at the Ace Hotel just a few blocks away. An art deco theater adjacent to the hotel played host to the Universal partygoers, with its marquee outside trumpeting this message: “Music Is Universal.”

Lucian Grainge, Chairman & CEO of Universal Music Group, with Kacey Musgraves.

Grainge again, this time with Katy Perry.

(L-R) Adam Holt, chairman of Universal Music Group, New Zealand, Max Hole, chairman & CEO of Univeral Music Group International, Lorde, and Grainge.

Inside, a giant placard greeted partygoers, inviting them to sign a computerized card to congratulate Universal chairman/CEO Lucian Grainge on being presented with the President’s Merit Award. Grainge received the honor the night before at the Clive Davis and Recording Academy’s Pre-Grammy Gala and 2014 Salute to Industry Icons ceremony at the Beverly Hilton Hotel.

(L-R) Grainge, Austin Mahone, and Hole.

Grainge and Anna Kendrick.

Noshing on trays of tasty appetizers and mini-cupcakes, partygoers were treated to a DJ spinning EDM, hip-hop and pop tunes in the room that formerly housed the theater’s seating and film screen. Spotted milling around the venue or deep in conversation were several newly crowned Grammy winners (including Kacey Musgraves, Lorde, Lalah Hathaway, Tye Tribbett), Grammy Awards show performers Imagine Dragons -- who also won a Grammy for best rock performance -- and Katy Perry, and presenters Marc Anthony and Anna Kendrick, plus Motown legend Smokey Robinson. On the executive side: Grainge, Universal Music Group International chairman/CEO Max Hole, Interscope Geffen A&M chairman Jimmy Iovine, Universal Music Publishing Group’s exec. VP/head of pop & rock Monti Olson and exec. VP/head of urban/Motown senior VP Ethiopia Habtemariam.

(L-R) Jean-Rene Fourtou, chairman of the Supervisory Board of Vivendi, Grainge, and Smokey Robinson.