Target’s first music partnership for 2014 is with Colombian pop star Shakira, who will provide the retailer with an exclusive deluxe edition of her self-titled upcoming album, due out March 25.
Shakira’s new Target TV spot will premiere during the 56th annual Grammy awards on Jan. 26, the same day fans will be album to pre-order the album only on Target and Target.com.
The TV spot, which will feature Shakira doing her trademark hip-shaking, was directed by Marc Klasfeld and shot at a small town outside of Barcelona (Spain), where the singer currently lives.
The Target edition of "Shakira." features three exclusive tracks that the artist says she penned specifically for the retailer.
“With three special bonus songs on our exclusive album, Shakira joins an unparalleled group of remarkable artists that partner with Target to give our guests more music,” said Anne Stanchfield, divisional merchandise manager of entertainment, Target and who has worked with such artists as Taylor Swift, Justin Timberlake, P!nk and One Direction. “Shakira is an international icon with an enormous following of fans that love her distinctive voice, boundless energy and hallmark dance moves. Guests will be thrilled with the three bonus tracks that can only be found at Target.”
Already, early buzz on the album helped catapult Shakira 15-5 on Billboard’s Social 50 chart this week. Part of that traction came from “Can’t Remember to Forget You” (featuring Rihanna), the first single off the Shakira’s set. The song vaulted into the top 20 of Nielsen’s Mainstream Top 40 and Latin Pop Airplay charts after its first day of availability.
"Shakira." is the singer’s 10th studio album.
Additional reporting by Andrew Hampp