Rich Lehrfeld

VP of global sponsorship, marketing and access, American Express

Partnership has its privileges, including driving chart-toppers for Vampire ­Weekend, Kings of Leon and Janelle Monáe


As an important mover of top-dollar presale and card member-exclusive concert tickets, Rich Lehrfeld has long understood the importance of maintaining relationships with promoters, venues and agents. But 2013 was the year AmEx embraced the "whole value chain," he says, which begins increasingly with artists and their management.

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