Streaming subscription services present a short-term challenge, long-term opportunity
Four years ago I wrote an opinion piece in Billboard warning of the cash-flow crisis that would hit when consumers realized the massive value proposition that streaming subscription services offer. It may have taken longer than I expected, but it is firmly upon us. Despite all the negative press about the low per-stream rate, Spotify is now the No. 2 digital retailer for most labels in terms of income. Apple, Google, Microsoft, Beats Music (as of next week) and many others have launched streaming subscription options for their customers.