Morning Fix: Heineken, Armin van Buuren Encourage Moderation; App Store Hits $10 Billion; Google's in Your Dash

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HEINEKEN DEBUTS ‘DANCE MORE, DRINK SLOW’ ALCOHOL MODERATION CAMPAIGN WITH ARMIN VAN BUUREN

As more and more corporate brands begin to sponsor EDM culture and festivals – most notably AnheuserBusch InBev and Motorola, each of whom have inked global multimillion dollar sponsorships for 2014 in the last month alone – a dual focus on responsible marketing is in order. Heineken, a pioneering sponsor of EDM events like Ultra and music festivals like Coachella, took this to heart.
Billboard.biz


APPLE'S APP STORE POSTS MORE THAN $10 BILLION IN SALES IN 2013

Apple's App Store rang up more than $10 billion in sales in 2013, it was announced Tuesday. Additionally, in December alone, customers spent $1 billion on nearly three billion App Store downloads, making it the most successful month in App Store history.
Billboard.biz


GOOGLE BEATS APPLE TO YOUR DASHBOARD

Apple notoriously declines to attend CES, and now Google has gone and announced a significant partnerships with four major automakers and a chipmaker to put Android in millions or maybe hundreds of millions of car dashboards. Audi, Honda, Hyundai, and GM will put Android into their cars as result of the deal.
Billboard.biz


RAZOR & TIE LAUNCHES NEW IMPRINT WASHINGTON SQUARE WITH HOLD STEADY IN HAND

The Hold Steady have a new -- brand-new -- home. Razor & Tie has announced the launch of a new imprint, Washington Square, which will make its label debut with the sixth full-length of the much-loved bar-band-with-brains, "Teeth Dreams," to be released March 25th.
Billboard.biz


STREAMING TALLY JOINS GERMANY'S OFFICIAL CHARTS

Streaming is now being included in the official German singles charts published by market research institute Media Control GfK, in Baden-Baden, for the German Federal Music Industry Association (BVMI) in Berlin. In addition to the single, long-play, compilation and genre charts, a separate streaming chart has been added to the official charts.
Billboard.biz


JAY Z'S BARNEYS DEAL YIELDS $1 MILLION PROFIT: REPORT

Despite the criticism surrounding Jay Z's decision to launch a holiday collection with Barneys New York, the luxury retailer recently accused of racial discrimination, the rap mogul's product offering was reportedly a success.
Billboard.biz


KOBALT MUSIC COPYRIGHTS ACQUIRES STEVE WINWOOD’S CATALOG

The Grammy-winning British artist has penned a raft of hits from the late ‘60s to now, and has enjoyed star turns as frontman with The Spencer Davis Group, Traffic, Blind Faith and as a solo artist. His works include the late-‘60s pop classics "Somebody Help Me," "Keep on Running," "Gimme Some Lovin'" and "I'm a Man."
Billboard.biz


'DEFINITIVE' LOU REED BIOGRAPHY TO BE PUBLISHED

Titled Lou: A New York Life, the biography will be written by Rolling Stone writer Will Hermes, who has promised the book will tell the "full, definitive" story of the former Velvet Underground frontman's life. The book will be published by Farrar, Straus and Giroux and has no current release date.
NME


THE GREAT VINYL ILLUSION, LPS REALLY DON’T SELL

The vinyl explosion theory is all based on percentage increases of very low figures. It’s a lot how the hype in the stock market works. You take a very bad figure. Don’t mention the figure. Apply the percentage increase, not the quantity increase and voila!, you have a solution.
Noise 11


KANYE WEST'S LAWYERS ATTEMPT TO BLOCK COINYE CURRENCY

Kanye West has made attempts to shut down the virtual currency that uses his name. The anonymous programmers behind the Bitcoin alternative Coinye West have reportedly received lawyers' letters accusing them of infringing on the rapper's trademark.
Guardian


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