Atlantic Records Group chairman/COO Julie Greenwald took a few minutes to chat with Billboard on the red carpet at Billboard's 2013 Women In Music event, where she was the top honoree. Among the topics discussed here are this year's trends, Bruno Mars' big plans for 2014, and how her stint at Teach for America influenced her love of hip-hop.
When asked which of Atlantic's notable accomplishments this year she was most proud of, Greenwald says there were too many to pick just one. "Would Bruno be upset I didn't pick him being the Super Bowl halftime show? Or Ed Sheeran selling out three nights at the Garden?" she asks. "I'm a mom, I have two children, I can't pick one thing."
She feels similarly about Atlantic's burgeoning artists, citing UK upstarts Birdy and urban act Trevor Jackson as two of many to pay attention to next year. Another trend to watch out for in 2014, she says, is streaming, which will only continue to grow with the success of platforms like iTunes Radio, Beats, and iHeart Radio.
On the topic of transitioning from Teach for America to working for Lyor Cohen, Greenwald says that listening to hip-hop with the kids she taught in New Orleans definitely influenced her love of the genre. "I went from wanting to save the world to becoming fully immersed in hip-hop music," she adds.