Colombian star Carlos Vives has recorded a version of "The World Is Ours"-Coca-Cola's anthem for the 2014 FIFA World Cup-as the beverage maker expands its music branding focus in Latin America.

But beyond Coca-Cola's World Cup campaign, Vives' version of the song will be included on his upcoming studio album, "Mas Corazon Profundo," and will also serve as the basis for a more in-depth relationship with Coca-­Cola that includes the brand's sponsorship of the singer's 2014 Colombian tour.

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