One Direction's third album in two years, 'Midnight Memories,' was made on the road and planned -- like every step of the multimillion-selling band -- strategically.
If you'd like to know where One Direction will be a year from now -- let alone next week -- score yourself an invite to the weekly planning calls with the principals of Modest! Management, Sony International and Columbia Records, held every Monday for the last 18 months.
"What we set out to do is basically deconstruct things and say, 'We're in business together -- this is a partnership,'" Sony U.K. International senior VP Mark Collen says. "There's no dictation from one side to the other. It's everyone agreeing on, 'This is how it works.'"