For the past three years, Post Foods has used artist-driven campaigns to market its Honey Bunches of Oats cereal to the Hispanic marketplace, tapping Jencarlos Canela in 2011 and Prince Royce in 2012. They've proved to be so successful that, in an unprecedented move, Post is taking its new campaign to the broader market, using a song by Puerto Rican duo Domino Saints as the basis of both its Hispanic and mainstream media campaigns for 2013 and 2014.

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