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01 Performance during the Super Bowl halftime show

Last year: 1 

Audience: 108M

Beyoncé reunited Destiny’s Child during her halftime show performance in February; the R&B trio saw a 21% spike in album sales and a 36% lift in tracks the week after, according to Nielsen SoundScan.

02 Performance during the Grammy Awards

Last year: 2

Audience: 28.4M

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