Ever since U2 sold 200,000 copies of a 2-year-old album with its triumphant post-9/11 performance at the 2002 Super Bowl, artists, managers and labels alike have been finding ways to leverage the exposure of the most-watched TV event of the year. In 2009, Bruce Springsteen released his album "Working on a Dream the Tuesday" prior to his halftime slot and debuted on the Billboard 200 at No. 1 with first-week sales of 224,000 copies, according to Nielsen SoundScan.

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