"If you want to meet people in the music business, come to my class," says Heather Peggs, an A&R consultant at Lava Records and an instructor at SoulCycle in Los Angeles. "I see way more music types here than when I used to go out every night."

Trading late-night highs for that early-morning endorphin rush, executives are congregating at SoulCycle, the trendy spin mecca that started in New York and has mushroomed in L.A. over the past two years with studios in West Hollywood, Brentwood, Beverly Hills and Santa Monica.

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