Momentum has continued to gather behind online video in the last five years, with music being the category that's experiencing the biggest growth -- though that doesn't necessarily mean the industry will reap any additional revenue in the immediate future.

According to a study by the Pew Research Center, 50% of all online adults watched music videos in 2013, up from 32% in 2009. It was the biggest jump in viewership for all the categories tracked by Pew.

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