New consumer report shows American teenagers are fluid users of social media.

Music companies give special attention to teens. Their engagement in piracy has been closely followed for more than a decade. Labels and publishers have watched as these digital natives who grew up with the Internet and digital technologies have drifted away from purchases and embraced streaming more than any other demographic. Social media platforms are their natural gathering places. To understand teens is to understand the next generation of adult consumers with growing disposable incomes.

Subscribe to billboard biz to continue reading this article and thousands more.

Billboard.biz subscribers get:
  • 24/7 coverage of every genre and sector of the business with over 150 exclusive charts
  • Bulletin: Breaking stories, chart info and analysis sent directly to your inbox every weekday
  • Billboard Magazine iPad Edition: An enhanced version of the magazine with video, photo galleries and playable charts
  • Archives: A rich history of Billboard.biz articles and exclusive charts

Join now or Log In

Questions? Comments? Let us know: @billboardbiz

Print

Tagged