New consumer report shows American teenagers are fluid users of social media.
Music companies give special attention to teens. Their engagement in piracy has been closely followed for more than a decade. Labels and publishers have watched as these digital natives who grew up with the Internet and digital technologies have drifted away from purchases and embraced streaming more than any other demographic. Social media platforms are their natural gathering places. To understand teens is to understand the next generation of adult consumers with growing disposable incomes.