Getting married can do wonders for your social life. Just ask Kelly Clarkson, who tied the knot on Oct. 20 and, in turn, hits a new high on Billboard's Social 50 chart.
The Social 50 ranks the most popular artists on YouTube, Vevo, Facebook, Twitter, SoundCloud, Wikipedia, Myspace and Instagram. The chart's methodology blends weekly additions of friends/fans/followers along with artist page views, song plays and reactions as measured by music analytics company Next Big Sound.
Clarkson married Brandon Blackstock in Walland, Tenn., but the ceremony was kept secret from the media until she announced it after the fact on Oct. 21, via Twitter.
The ensuing buzz from the nuptial enables Clarkson's re-entry at No. 32 on the Social 50. For the week ending Oct. 27, as saw a 498% increase in monitored reactions on social networks, a 66% gain in overall fans and a 62% leap in overall views. Chatter on Facebook was especially voluminous, as discussions and reactions about the singer rose by 496%.
It wasn't only Clarkson's private life that sent her shooting back to the chart, but also the publicity surrounding the release of her first holiday album, "Wrapped In Red," which was released on Oct. 29. Starting on Oct. 22 -- the second day of the current chart's tracking week -- Clarkson began releasing daily videos to YouTube, each touting a new song from the album. Unsurprisingly, her YouTube measurements went through the roof for the week: her official channel tallied a 933% increase in followers and a 584% rise in plays.
Elsewhere on the chart, Aloe Blacc debuts at No. 17, as the singer feels the residual impact from his performance on ABC TV's "Dancing With the Stars" on Oct. 14. He sang "Wake Me Up!" on the show, which helped generate a 111% rise in conversation on Facebook.
Jumping up to the top of the chart, Katy Perry returns to No. 1 for a third non-consecutive week. The chart-topping return coincided with the release of her new album "Prism," which was released during the tracking week, on Oct. 22. It arrived at No. 1 on the Billboard 200 this week.
With Perry's jump back to No. 1, last week's leader, Miley Cyrus, gets pushed down to No. 2. Demi Lovato rises 7-3, Britney Spears climbs 6-4 and Rihanna leaps 9-5. Justin Bieber skips back into the top 10, flying 11-6, and Ariana Grande dips 4-7. One Direction is another act who returns to the top 10, as they climb 14-8, while Nicki Minaj falls 5-9. Closing out the top 10 is Justin Timberlake, who holds steady at No. 10 for another week.