Willie Nelson scores his first top 10 album in 31 years thanks to QVC, as Earth, Wind & Fire and others reap similar rewards.
Even as traditional music retail continues to fall away, TV shopping channels HSN and QVC have stepped in as specialty retailers and helped legacy acts chart more frequently and higher with album projects.
This week, Willie Nelson's "To All the Girls" debuts at No. 9 on the Billboard 200 with 43,000 copies, according to Nielsen SoundScan, with almost half of those units coming through QVC thanks to Nelson's one-hour live performance on Sept. 15. The new album is his highest-charting album since 1982.