Atlantic Records teams with Doritos to get artists' songs into a user-generated Super Bowl ad.

Doritos and Atlantic Records are partnering to put music front and center at the Super Bowl with the latest version of Crash the Super Bowl, the Frito-Lay snack brand's annual user-generated ad contest that invites consumers to submit their own 30-second commercials.

The winner will not only receive a $1 million prize for a commercial that will air during the most-watched TV event of the year, but one of 10 Atlantic acts will have its song featured in the ad as well, marking Doritos' first music partnership in Crash the Super Bowl's seven-year history.

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