As digital natives increasingly dominate its core audience and a credible new competitor steps up, Radio Disney is doubling down on digital, staging more live events and expanding internationally to maintain its dominant position in the kids' radio market.

The moves are affording labels and acts more and bigger opportunities to hitch a ride with the world's biggest entertainment brand. They also give the radio network more tools to grab a larger share of ad budgets when marketers increasingly want more than just conventional commercials.

Subscribe to billboard biz to continue reading this article and thousands more. subscribers get:
  • 24/7 coverage of every genre and sector of the business with over 150 exclusive charts
  • Bulletin: Breaking stories, chart info and analysis sent directly to your inbox every weekday
  • Billboard Magazine iPad Edition: An enhanced version of the magazine with video, photo galleries and playable charts
  • Archives: A rich history of articles and exclusive charts

Join now or Log In