Vanessa Kromer has been promoted to VP of communications for Nederlander Concerts, it was announced Tuesday.
With nearly two decades of entertainment publicity and special-events experience, the popular Kromer manages all aspects of public relations for Nederlander Concerts’ event and corporate entities, including the Greek Theatre in Los Angeles, the Pantages Theatre in Hollywood, the San Jose Civic Auditorium and the City National Grove of Anaheim, as well as the company’s third-party facilities throughout California.
“Vanessa has been an integral part in growing Nederlander Concerts’ footprint and brand throughout California,” said CEO Alex Hodges. “She is a dedicated and enthusiastic team member who has taken great initiative in the marketing department, managing publicity for hundreds of artists who have played our venues. She is a proven leader in our industry.”
Kromer had served since 2009 as the senior director of publicity for Nederlander. She created national media opportunities for the company, including "Last Call With Carson Daly’s" “Greek Week” series for the Greek's 80th anniversary, She also spearheaded the reopening of the San Jose Civic in 2012 and coordinated induction events for Neil Diamond, Heart and The Go-Go’s at the Greek’s new Rock of Fame.
Kromer also has managed publicity for Nederlander’s executive team and for the hundreds of artists that have played Nederlander venues over the years.
From 2001-08, Kromer was Nederlander’s publicity director. She left for a stint in the consumer, sports and entertainment division of Rogers & Cowan before returning.
A Southern California native, Kromer started her PR career the Honda Center in Anaheim, then shifted to Staples Center in Los Angeles.