As other services continue down the path of giving away more music for free, Beats Music is heading in the opposite direction, betting that people will pay for music if it's marketed and packaged the right way -- just as it did with the headphones market years ago.

When it launches in the coming months, Beats Music is likely to eschew the "freemium" model increasingly embraced by other on-demand music services as a way to entice users to try out a free but limited tier in hopes that they will decide to pay for premium functionality, according to people familiar with Beats' plans.

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