Why hasn't the music industry gotten a bigger share of that $14 billion? Live music and event sponsorships are on track to reach a record $1.3 billion in spending this year, according to IEG -- impressive, yet still less than half of what the top four sports leagues made from sponsorships in 2012.

Subscribe to billboard biz to continue reading this article and thousands more.

Billboard.biz subscribers get:
  • 24/7 coverage of every genre and sector of the business with over 150 exclusive charts
  • Bulletin: Breaking stories, chart info and analysis sent directly to your inbox every weekday
  • Billboard Magazine iPad Edition: An enhanced version of the magazine with video, photo galleries and playable charts
  • Archives: A rich history of Billboard.biz articles and exclusive charts

Join now or Log In

Tagged