Business was brisk on a recent Friday evening at Club La Boom, located on the West Side of Columbus, Ohio. Calibre 50, the norteno quartet with provocative, sexy songs, was headlining, and patrons dressed mostly in jeans, hats and boots flowed in from the moment the doors opened at 9 p.m.

Subscribe to billboard biz to continue reading this article and thousands more.

Billboard.biz subscribers get:
  • 24/7 coverage of every genre and sector of the business with over 150 exclusive charts
  • Bulletin: Breaking stories, chart info and analysis sent directly to your inbox every weekday
  • Billboard Magazine iPad Edition: An enhanced version of the magazine with video, photo galleries and playable charts
  • Archives: A rich history of Billboard.biz articles and exclusive charts

Join now or Log In