How do we decide what's fair in business? Particularly when negotiating deals in a fast-evolving sector like digital music, where the rules are still being written?

There's a lot of talk about fairness these days. Whether accurate or not, there's a widespread perception that digital music lacks fairness. Some people believe digital services are profiting at the expense of other stakeholders. Others believe royalties are too low. Some use the word as a political weapon. Yet still others simply want a seat at the bargaining table.

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