Special Feature: Billboard a la Musica Mexicana -- Boldest Yet
By Leila Cobo
Billboard, Telemundo team up to 'take Mexican music to the world.'
Bigger. Better. Bolder.
Those words describe the 2013 Premios Billboard a la Musica Mexicana -- Billboard's Mexican Music Awards -- set to air live Oct. 9 on Telemundo from the Dolby Theater in Los Angeles.
It will be the first time the 3-year-old awards take place at the Dolby -- its grandest, most glamorous setting to date and an apt one for this year's awards show, sponsored by State Farm and Ford Motor.
"We are having a bigger production with a bigger budget," show producer Tony Mojena says. "Our aim is to take Mexican music to the world."
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