WHAT: Apple's launch of iTunes Radio on Sept. 18 brought a list of category-exclusive sponsors for 2013 -- McDonald's, Nissan and Procter & Gamble among them -- but only one with its own branded stations. Pepsi, iTunes Radio's premier beverage sponsor, debuted four of its own channels, dubbed "Pulse of Now," at itunesradio.com/pepsi. Other brands in the PepsiCo portfolio, including Mountain Dew and Frito-Lay snacks, are expected to roll out their own channels during the course of the company's sponsorship, which is committed through the end of 2014.

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