"The Voice" producer Mark Burnett wants to make shows that aren't about humiliation.

Kindness is in vogue," Mark Burnett said during a cocktail party and dinner to celebrate the start of the fifth season of "The Voice" on NBC. To a certain extent, a gentle but firm hand -- guidance over criticism -- has been the mantra for the "Voice" leadership and on-air talent. With the return of Christina Aguilera and Cee Lo Green to the coaches' seats this season, "kindness" may play an even larger role.

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