With his new secular image, the reggae star preps a spiritual, stripped-down fifth set.

Nearly a decade ago, when an emerging Matisyahu was the frequent subject of conversations and magazine articles crowning him the king of Hasidic Jewish reggae, it would have been difficult for him to conduct an interview on the streets of Brooklyn without attracting some passing gawkers. Talking to Billboard nearly two years after shaving his traditional beard and sidelocks, clad in sweatpants and a tattered V-neck T-shirt, the artist born Matthew Miller can conduct business while remaining highly incognito.

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