Young bachata stars are fashioning a new, bilingual sound that connects with a key demographic. So why aren't brands taking more notice?
There are three bachata tracks -- Prince Royce's "Darte un Beso, " Enrique Iglesias' "Loco" (a duet with Romeo Santos) and Santos' "Propuesta Indecente" -- in the top five of Billboard's Hot Latin Songs chart.
These three tracks have been duking it out for the top slot for the past several weeks, as other bachata songs bubble under.
Although bachata is hot on the charts, it's not the music du jour among advertisers or music supervisors.