In 2002, when he was 13 years old, Geoffrey Rojas decided he wanted to be a singer. It took him six years to develop a sound, a look and an identity, to turn himself into Prince Royce. It took him another two years to top the charts, and one more to release the top-selling Latin album of 2011, "Prince Royce." He stands now as the most successful breakout Latin act in recent years, though his greatest accomplishments may lie just ahead.

Subscribe to billboard biz to continue reading this article and thousands more.

Billboard.biz subscribers get:
  • 24/7 coverage of every genre and sector of the business with over 150 exclusive charts
  • Bulletin: Breaking stories, chart info and analysis sent directly to your inbox every weekday
  • Billboard Magazine iPad Edition: An enhanced version of the magazine with video, photo galleries and playable charts
  • Archives: A rich history of Billboard.biz articles and exclusive charts

Join now or Log In