Major League Baseball is dipping into the music business after buying the distribution rights for an upcoming concert in New York's Central Park.
Through its digital media company, MLB Advanced Media, the league will co-produce this year's Global Citizen Festival on Sept. 28 with AEG Live and stream the event through websites such as the New York Times and YouTube.
The New York Times reports there are currently negotiations underway to condense the concert into a two-hour special that will be aired on a major television network. The festival lineup includes Stevie Wonder, Alicia Keys, Kings of Leon and John Mayer.
For MLB Advanced Media, which is co-owned by the league’s 30 clubs, this is the beginning of a larger effort to distribute many kinds of live events on both free and subscription platforms.
The company already streams hundreds of baseball games through its mlb.tv website and provides the back-end technology for a number of television programs, including Glenn Beck's Internet channel, ESPN3's sport streaming and in-flight services on Southwest Airlines.