VMAs Set to Rock Digital Songs Chart, Performed Songs Up by 20-35%

Katy Perry performs during the 2013 MTV Video Music Awards.

Mike Coppola/Getty Images for MTV

The MTV Video Music Awards (VMAs) may be over, but the Aug. 25 show continues to impact the iTunes Store and other digital retailers.

Industry sources are forecasting digital download gains (in the week ending Sept. 1) for nearly all of the songs performed on the broadcast.

The biggest winner -- in terms of total units -- will likely be Katy Perry's "Roar." It should easily spend a third week at No. 1 on Billboard's Digital Songs chart, as it is set to sell around 450,000 to 475,000 -- a gain of around 15% to 20% for the week. In the week ending Aug. 25, it sold 392,000, according to Nielsen SoundScan.

Here are the forecasts for all of the songs performed on the VMAs, except for Justin Timberlake's massive 12-song medley. Of the songs he performed on the show, the biggest seller looks to be "Mirrors," which is headed for a 70,000 sales week (up 60%). Collectively, the below songs might earn between a 20% and 35% lift for the week.

The new week's official SoundScan sales figures will be released on Wednesday, Sept. 4.

 

Artist, Song - Forecast (% Gain/Decrease)

Katy Perry, "Roar" - 450,000-475,000 (up 15%-20%)

Robin Thicke, "Blurred Lines" - 225,000-250,000 (down 1-10%)

Lady Gaga, "Applause" - 200,000-225,000 (up 20%-40%)

Miley Cyrus, "We Can't Stop" - 150,000 (up 5%)

Drake, "Hold On, We're Going Home" - 125,000-150,000 (up 35%-70%)

Macklemore & Ryan Lewis, featuring Mary Lambert, "Same Love" - 100,000-110,000 (up 10%-25%)

Robin Thicke, "Give It 2 U" - 75,000-100,000 (up 210%-320%)

Justin Timberlake, "Mirrors" - 70,000 (up 60%)

Bruno Mars, "Gorilla" - 55,000-60,000 (up 175%-200%)

Kanye West, "Blood On the Leaves" - 25,000-50,000 (up 150%-400%)

Drake, "Started From the Bottom" - 25,000-50,000 (up 20%-140%)


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