Young norteño star Gerardo Ortiz, the late Jenni Rivera and ever-popular Arrolladora Banda el Limon de Rene Camacho lead the list of finalists for the third annual Billboard Mexican Music Awards, set to air live on Telemundo Oct. 9 from the Dolby Theater in Hollywood.

The list of finalists, which also includes banda star Roberto Tapia, brash norteño trio Voz de Mando, venerable Banda el Recodo de Cruz Lizarraga, Calibre 50, 3BallMTY and Joan Sebastian, represents the eclectic nature of regional Mexican music, which has long been the top-selling Latin genre in the United States.

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