"Call of Duty: Black Ops II" isn't the only way Avenged Sevenfold is incorporating gaming culture into the marketing of "Hail to the King." The band has teamed with Machinima for an animated series to air this fall on the online videogame network's Happy Hour channel, directed by Jon Schnepp (Cartoon Network's "Metalocalypse"). Co-financed by Warner Bros. Records, the series aligns the band with one of YouTube's top 10 channel partners (Machinima ranked No.

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