WHAT: Viacom and Twitter have inked a multiple-year pact for Twitter Amplify, a social video ad platform that will help on-air advertisers at networks like MTV, VH1, Comedy Central and Spike leverage their media buys to include more targeted tweets. Kicking off this partnership is MTV's Video Music Awards, where Pepsi, Degree and three additional clients will enhance their VMA activity by sponsoring any video tweeted from an MTV-affiliated account with timely content.

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