Beats Music CEO Ian Rogers joined with Merlin CEO Charles Caldas in touting a "benchmark" licensing deal that he says gives the 20,000 independent labels represented by Merlin the same royalty rate as those granted to major labels. Caldas praised Beats for "being vocal about the value of independent music." Caldas has walked away from other licensing deals, most notably Myspace, when he believed the terms he was getting weren't exactly the same as those given to majors. But there is industry debate whether the Merlin/Beats deal has the same value in real terms as the majors' deals.

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