Why stand outside your girlfriend's window playing Peter Gabriel on a boom box when you can simply text her a self-portrait with "In Your Eyes" attached instead? The app makers behind MavenSay are banking on Generation Y's love of all things text-related with their new music messaging app, Rithm. Launched July 24 and already dubbed "the Snapchat of music," Rithm lets users send friends and potential love interests any of the 20 million songs in the iTunes, Spotify and Rdio libraries, accompanied by a brief text message, animation, photo or video.

Subscribe to billboard biz to continue reading this article and thousands more.

Billboard.biz subscribers get:
  • 24/7 coverage of every genre and sector of the business with over 150 exclusive charts
  • Bulletin: Breaking stories, chart info and analysis sent directly to your inbox every weekday
  • Billboard Magazine iPad Edition: An enhanced version of the magazine with video, photo galleries and playable charts
  • Archives: A rich history of Billboard.biz articles and exclusive charts

Join now or Log In