Multi-faceted Korean company SM Entertainment, which functions as both a record label and a talent agency, is set to open a Korean pop culture museum in the Koreatown section of Los Angeles.
SM Entertainment is largely credited with the conception and evolution of K-Pop in the 1990s. The company has already purchased a building in Koreatown, on 6th and Oxford, designated as “the first step for the new future of hallyu,” a spokesman for the agency told K-Pop blog Mwave. “Hallyu” is the nickname given to Korean Wave music, made popular in South Korea, and recently, in the U.S.
While the original plan was to center the building in Hollywood for promotion, the company ultimately thought it was “more meaningful to bring U.S. residents and tourists who were interested in hallyu to LA’s Koreatown.”
The building’s purpose is to promote awareness and interest for the developments in hallyu, and will demonstrate new talents through the use of holograms. While there's speculation that a Korean restaurant will be housed in the structure as well, it has not yet been confirmed.