A plush-doll battalion stands at the ready inside the 12th floor office of Shapiro Bernstein in New York. A princess in a purple gown, a white rabbit clutching an oversize carrot, a green dragon with a dopey look on its face -- the few, the proud, the googly-eyed. Give in to a boldface plea to "Press Here" and the dragon dances, spins and belts out the chorus to "Ring of Fire" in the unmistakable, if tragically flattened and slightly tinny, voice of Johnny Cash.

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