Twitter’s six-second videoclip app Vine had its first major hit as a promotional platform this week by helping a 15-month-old song go viral and rocket up Billboard’s R&B/Hip-Hop Digital Songs.


The track, “Don’t Drop That Thun Thun,” released in April 2012 by Los Angeles-based group FiNATTiCZ, is enjoying an unexpected second wind in sales and streams, thanks to a perfect storm in social media.


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