Social music service debuted its first attempt at monetization. Called Turntable Gold, it gives subscribers a premium level of service with features not available to other users. 

Turntable Gold is unique in that music fans are charged for virtual goods rather than access to music. Gold members get to insert “chat stickers,” such as icons like a pink heart, and animated GIFs into chat. Premium avatars have animation when the Gold member is DJ’ing. Paying members also get exclusive laptop stickers.

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