Capitol Music Group (CMG) and Insurgency Music joined forces to relaunch the pioneering rap imprint Priority as CMG chairman/CEO Steve Barnett pursues an aggressive strategy to rebuild the storied label group from the ground up.

Priority, once home to names like N.W.A, Dr. Dre and Snoop Dogg (aka Snoop Lion), will now be a producer-driven label focusing on electronic and progressive urban music. Helming Priority as president is Insurgency Music co-founder and electronic music veteran Michael Cohen.

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