Performers on Univision’s Premios Juventud saw big spikes in sales on Billboard’s Latin Digital Songs chart following the July 18 awards, which had an average audience of nearly five million, according to Nielsen.
The sales were noteworthy because they delivered both for established and new acts in a broad range of genres, indicating that Latin viewers, who in the past have been slow to download songs after show performances, are finally getting inspired. Whether the inspiration came from the music itself or from better access to technology is hard to gage, but the facts are encouraging: After years of insignificant results, TV performances are once again leading to Latin music sales.
The charge was led by Marc Anthony’s chart-topping “Vivir Mi Vida,” which was No. 1 on the chart for the second consecutive week but enjoyed a 55% sales spikes to sell more than 12,000 downloads. Following Anthony was Prince Royce, who debuted his new single “Darte Un Beso” during the show and sold nearly 9,000 downloads. Another artist who debuted his new single on TV was Yandel, whose “Hable De Tí” saw a more than 300% sales spike that put it at No 10 on the chart.
J Alvarez, who rose 13-7 in the chart, almost doubling sales of his single “La Pregunta”, also notched substantial sales increases. Also doubling sales was Leslie Grace’s “Be My Baby,” which jumped 35-14 after her performance, and Victor Manuelle, who doubled sales of “Me Llamaré Tuyo” landing at No 18.
J Balvin’s “Yo Te Lo Dije” entered the chart at No. 16, newcomer Marconi -- featuring Eiza Gonzalez -- entered the chart at No. 23, and TV actress Maite Perroni also debuted at No. 25 after selling less than 100 copies the week before.
Premios Juventud clout notwithstanding, Don Omar, Daddy Yankee and Shakira all remained firmly entrenched in the chart’s top 10, as did Alejandro Fernandez, whose new single “Hoy Tengo Ganas de Ti” remained at No. 7 and saw a 35% increase in sales.