Daniel Savage recalls succumbing many times in his career to “Wednesday morning marketing meeting syndrome,” when music executives spew how many Facebook shares, Twitter followers or re-tweets their latest marketing campaigns accrued during the past week.

Savage, an executive VP at research firm Musicmetric who has worked at Island, Atlantic, Hollywood and Maverick, is very familiar with the arms race between companies trying to tally the latest social-media interactions or desire to justify a marketing budget.

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