The touring industry’s long road to recovery is over. Both numbers reported to Billboard Boxscore and, to a larger degree, discussions with promoters and agents point to a touring business in a boom period that, barring unforeseen circumstances, could last for years.
“There is no question that business is up,” says Marc Geiger, worldwide head of music at William Morris Endeavor. “The industry got a scare and reacted appropriately, and the whole industry did that to an extent. The market is very healthy right now. We’re seeing it—I think everybody’s up.”