Though Sub Pop was technically founded by Bruce Pavitt in Seattle in 1986, it was only when Jonathan Poneman joined him and both quit their day jobs and incorporated the company in 1988 that they considered it to be a real business. They went on to run one of the most successful indies of all time, signing Nirvana and Soundgarden and helping launch the grunge sound (and style) that ruled much of the '90s worldwide.

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