A camera follows Mayer Hawthorne through a dark corridor and into a bar. "I know it's been a long time since I released any new music. I promised when it rained, it'd pour. It's time for Tropical Storm Hawthorne," he deadpans. "I'm ready."
The Detroit soul singer's album-announcement YouTube clip was a parody of Justin Timberlake's video earlier this year, and represents Hawthorne's relationship with pop. "I take the music very seriously, but I don't take myself too seriously," he says. "Having fun is really what it's all about."