Out-of-the-box promotion helps push Cyndi Lauper-scored musical to chart success.

"Kinky Boots" is forging a path on Broadway, with pop icon Cyndi Lauper leading the way.

The Lauper-scored musical won six Tony Awards -- including best musical and best original score -- on June 9, and its original Broadway cast recording debuted on the charts dated June 15 at No. 51 on the Billboard 200 and No. 1 on Top Cast Albums.

With 7,000 albums sold its first week, according to Nielsen SoundScan, "Kinky Boots" became the highest-charting cast album since "The Book of Mormon" in 2011. (It currently sits at No. 128 on the Billboard 200, with 15,000 sold total.)

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